Simple marketing strategies for SMEs.

Small business owners should strive to set themselves apart from their competitors. However, there is a great deal of information available online, and you may not know where to begin, or you may not have the budget for sponsored advertising. You can raise the profile of your business online and via social media without spending a lot of time or money. Here are eight tips that can help:

Maintain accurate listings.

Searches for “near me” when looking for businesses are on the rise – particularly on desktops – at an exponential rate. These searches will become increasingly crucial as voice searches become popular. Location is estimated to play a role in 22 percent of voice searches.
If you have not already done so, make sure you claim your Google My Business profile. As the most visible listing, it will appear when someone searches for your company online.

Submit requests for review.

Customers rely on customer reviews. The more reviews you have, the better. Thus, it is crucial to ask your customers for feedback. Social evidence is the type of evidence that your clients will accept as factual.
Send your review requests via text and email with a link for the best results. Consumers will appreciate the simplicity of the process. It eliminates the need for them to search for your company. By simply clicking the link, they can leave a review.

Respond to customer feedback.

Many business owners fail to respond to negative evaluations – this is a grave oversight. According to research conducted by Harvard Business School, responding to customer feedback results in an overall higher star rating.
Responding to reviews, on the other hand, has several advantages. Primarily, it promotes consumer loyalty. A simple “Thanks a lot, we hope to see you soon! “will assist your clients in forming a positive impression of your business and encourage them to return.
Additionally, responding to reviews may improve your company’s ranking in search results. According to Google, responding to customer reviews improves your search engine optimization. Additionally, you may want to add a second phone number for work or business to your cell phone via a mobile app.

Make webchat a part of your website.

Businesses can benefit from webchat. Webchat is a popular means of communication since it is more convenient than traditional communication methods, such as telephone and email. Today, many people avoid making phone calls whenever unnecessary; emails are also frequently overlooked. Webchat combines the best of both worlds: convenience for the consumer and a high probability of receiving an answer to their query.

Is it feasible for a small business to add webchat to its website? The answer is yes. In most cases, one does not have the resources to have a workforce ready to deal with client interactions. This does not require you to have a large team. When customers ask a question via chat, they will receive an automatic response. You will be able to respond from your smartphone when you have a moment to spare. It is a simple process to increase the number of prospective clients visiting your website.

Text your customers.

Even though customers are more likely to ignore advertising content in their inboxes, they still prefer text. Text messages have a 98% open rate. Whether you wish to promote a deal, receive feedback, or send an appointment reminder, texting can assist. Be sure to include a compelling call to action to encourage consumers to take action.

Maintain a social media presence.

Engage in social media. Today, customers expect businesses to be active on social media channels like Instagram and Twitter.

People now expect businesses to post on social media frequently. A positive evaluation of this strategy has shown it to be a low-effort approach to contacting customers. No one can sell your brand better than your customers.

Improve the effectiveness of your pay-per-click campaigns.

Sponsored Google ads are another area where social proof may prove beneficial. If you are currently running these ads, you may want to consider Google’s seller ratings. You may use these seller ratings to display your overall star rating in your advertisements.
Google reports that adding seller ratings to your ads increases click-through rates by 17 percent.

Certain conditions must be met to utilize Google seller ratings, as with any service. Here’s what you’ll require:

  • At least 100 reviews in the previous 12 months in the country where your adverts are appearing
  • At least a 3.5-star rating overall
Enhance the customer experience.

Finally, take steps to improve your customer service. A satisfied customer is more likely to recommend your business to their friends and associates in the industry. The key to creating more satisfied consumers is reviewing customer feedback and identifying possible areas for improvement. A review of the evaluations of your competitors may also assist you in identifying areas for improvement. For instance, perhaps your competition offers excellent customer service, as demonstrated by client reviews. By paying attention to these reviews, you may be able to improve your own business.


Last but not least, manage all of your listings and reviews in one location, as switching between multiple sites to edit listings and review feedback is a tedious process.